The Law of Energy in Marketing
The Law of Energy in Marketing: Attracting Clients Through Alignment and Authenticity
In my early years in sales, I was immersed in the fast-paced world of traditional tactics—where urgency and pressure were often used as tools to close deals quickly. We relied heavily on creating a false sense of scarcity, pushing for decisions before prospects had time to align with what they truly wanted. While these methods were effective in generating short-term wins, they often left clients feeling disconnected or, worse, regretful about their choices.
Over time, I began to feel the same disconnect. The transactional nature of this approach didn’t align with my own values, and I realized there had to be a better way—a way that honored the individuality of both the client and the business. This realization coincided with a personal transformation. After experiencing profound shifts through holistic practices and spiritual coaching, I embraced the law of energy as the foundation for how I live, work, and connect.
Today, as the founder of Vision22 Studio, I bring this principle into all aspects of marketing. The law of energy teaches us that what we project outward—our intentions, authenticity, and alignment—is exactly what we attract back. When applied to marketing, this creates a powerful, sustainable approach that fosters genuine connections and long-term growth. Here’s how I integrate these values into every project I take on:
1. Alignment Over Urgency
The first shift in my marketing philosophy was moving away from urgency-based tactics. Instead of pushing clients into quick decisions, I now create spaces for thoughtful alignment. This means giving clients time to connect with their true needs and ensuring the solutions we build together resonate with their energy and vision. When decisions are made in alignment, they lead to stronger partnerships and outcomes that feel right for everyone involved.
2. Authentic Storytelling
In every project, I focus on crafting marketing strategies that reflect the unique essence of my clients. Whether it’s through branding photography, website design, or social media content, the goal is to ensure their energy and personality shine through. Authentic storytelling allows clients to connect with their audience in meaningful ways, building trust and loyalty instead of quick, transactional relationships.
3. Magnetism Instead of Persuasion
Traditional marketing often revolves around convincing someone to take action. The law of energy flips this dynamic by focusing on magnetism—drawing in the right clients through authenticity and alignment. For example, rather than using broad, generic strategies, I tailor my marketing approaches to amplify my clients’ unique strengths, naturally attracting those who resonate with their mission.
4. Sustainable Growth Through Energy Flow
When we align our actions with our energy, growth becomes sustainable. At Vision22 Studio, I emphasize long-term strategies that honor my clients’ capacities and values, rather than quick fixes that can lead to burnout. This includes creating content plans, branding, and campaigns that are manageable and scalable, ensuring that my clients’ businesses grow in harmony with their energy.
How This Looks Across My Projects
Every project I work on is infused with these principles. From helping a yoga retreat leader craft a brand that reflects their serene energy to guiding a holistic therapist in sharing their story authentically, the law of energy remains at the heart of my process. My goal is always to co-create with my clients, ensuring they feel empowered and seen in the marketing process.
For example, one client, a Gestalt therapist, wanted their brand to reflect their compassionate yet grounded energy. Together, we designed a cohesive online presence that highlighted their story and values, using branding photography and a tailored digital strategy. By focusing on alignment and authenticity, we attracted the kind of clients they truly wanted to work with—people ready for meaningful transformation.
Why Alignment Matters
When businesses embrace alignment in their marketing, they create relationships built on trust, respect, and shared values. This leads to:
Stronger Client Retention: Clients who feel aligned with a brand are more likely to stay loyal.
Better Client Outcomes: When clients make authentic decisions, they experience better results, creating positive energy for both parties.
Sustainable Success: Alignment ensures businesses grow in ways that feel manageable and fulfilling, avoiding burnout or inauthentic practices.
My Mission with Vision22 Studio
My journey from traditional sales to energy-based marketing has been transformative. At Vision22 Studio, I am committed to helping holistic practitioners create authentic, aligned brands that attract their ideal clients. By honoring the law of energy, we not only build brands—we build connections, communities, and sustainable success stories.
If you’re ready to bring your brand into alignment and attract the clients meant for you, let’s connect. Together, we’ll create a marketing strategy that feels as authentic and powerful as the work you do.
Written by Sheena, Founder of Vision22 Studio
